It takes a great deal of work to become a specialist in any field – even more so in a field that is internationally competitive.
Welcome to the world of wine, through Dan’s eyes
Born and raised in Queensland, Daniel first began studies in biomedical science. Realising that he’d rather put his hands in a barrel of fermenting grapes than in an open chest cavity of a pulmonary patient, he began studying wine and business at various schools.
Over time wine consumed Daniel (and Daniel consumed much wine, clearly). In 2009, Daniel launched WineBox Co – a boutique Australian wine distributor. Following on the success of this firm, he launched Morph Associates in 2010 – a bespoke lifestyle marketing agency.
As Director of Marketing for both firms, Daniel oversees all marketing operations and undertakes privately funded research. He hopes to turn this research into a published book very soon.
A specialist in the Merlot grape and all its juicy forms, Daniel Jess is also professional Wine Scribe for Purple Palate and writes for a handful of industry magazines.
He has a pretty hefty wine cellar at home, too.