Explore our site
Search wine notes
Tag Archives: Marketing
A day in the life of…
a wine marketer 6:00 – wake, super-healthy breakfast of oats and fruit (yes, just like a horse), read the newspaper online, check for reviews of our winemakers 7:00 – invoices, emails, social media updates 8:00 – hit the road for … Continue reading
Once bitten…… amateur wine reviews
Even as a professional wine writer, I am far too apologetic (though sometimes I wonder why). It struck me today that people who create things (art, music, food, wine or anything really) tend to champion their creations so strongly that … Continue reading
Posted in Industry Rage
Tagged acidity, affect, africa, amateur, Australia, grow, Marketing, poor, professional, Queensland, review, sales, South, Wine, Writer
Leave a comment
What’s more important? Being convincing, or being right?
Last week we held an online conference with 32 wine buyers in the USA. One restaurateur said, “Gosh you’re lucky in Oz, there are some real schmucks pitching wine over here that don’t have a clue what they’re selling” (quoted … Continue reading
Posted in Industry Rage
Tagged collaboration, grower, maker, Marketing, opinion, reviewers, reviews, sales, thoughts, Wine
Leave a comment
Wine marketing in Queensland
WineBox Co. will be hosting an open chamber discussion on the future of Qld wine marketing from 2011 onwards. The event will be held at Freestyle Tout West End on Tuesday 13th April from 4pm. To register your interest or … Continue reading
Posted in Industry Rage, Trade Shows
Tagged 2010, 2011, April, Brisbane, End, Event, Forum, Freestyle, Future, Marketing, Queensland, Tout, West, Wine
Leave a comment