The three golden rules to being organised

Colleagues and friends often ask me how they can organise their working and personal lives better.

Here’s what I like to do, though it’s no gospel!

WORKING LIFE ORGANISATION

  • Buy a diary. USE IT! Forget ‘to do lists’ and loose bits of paper. Write absolutely everything in your diary as it becomes evident you need to do it.
  • Prioritise x 3. Split each day page of your diary into 3 parts. The top is for urgent things that must be done before 10am, the middle is for new business and relationship building activities that will result in increased income, the lower section is for follow-ups that aren’t urgent but that still matter.
  • Do not cross things out in your diary. Use highlighters or tick them off as you go – otherwise how else will you be able to refer back to all the great things you’ve done that day!?
  • Have a central place for your online documents for each client. Don’t split things up based on project types unless you really have to.
  • Don’t let other people distract you until you’ve completed your daily mission.
  • To make sure you really stand out as being organised, call ahead to confirm your meetings in advance that morning.
  • Send a quick thank you email to each person after you meet thanking them for their time and recapping the most important aspects of the meeting. Not only does it help ensure you’re all on the same page post-meeting, it also helps you remember what you talked about.
  • Lastly, accuracy is key. You’re better off doing something slowly and right the first time, than making errors or producing sub-standard work for the sake of speed. In the long run, errors cost you more time.

PERSONAL LIFE ORGANISATION

  • Have a central location or file or folder for all your household bills. Check this weekly.
  • Write down bpay numbers on every bill you pay off and which account it came from.
  • If you have a credit card, pay the balance off monthly. It is seriously not worth going into debt that costs you interest. Value yourself and your life more than that!
  • Ask your partner to assist you when you can’t handle the organisation of something. You’ll find it’s not an issue, they’ll probably be happy that you’ve ask for their input.
  • Keep important motivational books handy. Even if you only read a page a week, it’s a great way to keep yourself motivated to be organised.
  • Don’t be late for meeting friends. This is a big one for me – but I realised years ago you have to stop making excuses and always meet your friends on time or they’ll forget you ever existed! Treat your friends as if they were your ideal client. Love them!
  • Above all, remember to take time out for yourself. Even though we all go home from work each day, we often bring our work concerns, and indeed some great ideas too, home with us. Put yourself into ‘reset mode’ at least every few days or you’ll burn out. -Daniel Jess.
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Communication breakdown: it’s so darned frustrating!

We all get frustrated at some point in our working lives. The same could be said for our personal lives too I’m sure, but let’s focus on the former.

Workplace frustration usually comes as a result of a lack of communication. Every time a client raises the issue of corporate in-fighting, where staff members are at each other’s throats, I always find that communication breakdown is the cause and this is mostly avoidable.

When communications between staff members breaks down, we find all kinds of issues come about. When we view the issues in mediation sessions, the fighting parties often realise that the issues aren’t actually problems with the other person at all. Rather, by exploring the issues, the fighting parties realise that they are really just venting their frustrations about a lack of communication (and all the resulting problems that inevitably come from such a cyclic breakdown) by convincing themselves to dislike some attribute (or many attributes) of the other person. To an outside observer, their behaviour and attitudes can look anything from awkwardness to hatred. These ‘symptoms’ of frustration are most often expressed to third parties, behind the back of the other person. We worked out a year ago that this is mostly due to the fact that deep down, the parties know the issue isn’t with the person, rather than with their behaviour that resulted in the communication breakdown. Again, this is avoidable.

So why do we avoid this and how can we stop our staff from letting communication breakdowns disrupt their productivity?

The first thing to recognise is that no matter how hard anybody tries, there is always the potential for a communication breakdown between staff. We are all ‘only human’ and everything that we know of the world, as humans, is reliant on moods, emotions, perceptions, imagination, history and experience. With so many variables, it will be impossible to fully prevent this kind of frustration in the workplace. However, it can and should be minimised as follows:

  • Have an ‘open door’ policy which allows your staff, no matter their position in the company, to come to you with their concerns. If you ‘open the door’ and instigate the flow of communication about any issue, you immediately have more than just one upper hand on the situation.
  • Develop a keen ear for what’s being said on the grapevine and ‘nip’ any problems ‘in the bud’ as soon as they are cause enough for concern.
  • Remind your staff regularly that communication in the workplace is important. If they cannot complete a project on time, or are struggling with an aspect of it, they should be encourage to openly ask for assistance or backup and to communicate these delays to everyone along the production-value chain that delays will affect. This includes colleagues in the same department.
  • Have regular staff sessions, say a few times a year, where staff are enabled and empowered to make suggestions on how to improve communications in your company with a view to avoiding pitfalls and problems that they themselves have experienced that year. Then implement these suggestions. It really isn’t hard to get the wheels turning if someone else has already told you the needed outcome.
  • If you’re a huge firm, get an intranet page for every staff member to use daily. This is the best way for your company leaders to communicate downwards. It also avoids the kind of misunderstandings that a semi-regular company eNewsletter can bring.
  • Outrightly ask your staff to be kind to one-another. Teach them that most of their frustration comes from either disorganisation or a communication breakdown with another person.
  • You should also work on a number of strategies with your executive team that are designed to establish collaborative working experiences throughout your firm, rather than a singular or unitary working environment where everyone feels alone and ultimately responsible for stuff-ups. -Daniel Jess, Senior Partner.
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When repetition is bad

Daniel Jess and Associates Corporate CommunicationsThe archaic ‘angry mum’. She is in films, on posters and even in your house when you’re little. Angry mum always seems to be saying the same things, over and over, drumming it into your head.

Do any of these sound familiar?

“Clean up your room”

“Watch your language…”

or my favourite and the basis for this article: “How many times do I have to tell you!?”

When we are young, we usually learn best by receiving repetitive messages that don’t change in content or delivery. While for many teenagers this results in the perception that ‘mum is annoying’ or ‘mum is trying to ruin my life’, it’s actually a good thing. By repetitively communicating beliefs, values or systems to children, the parents are teaching them and eventually even the more reluctant personality types convert.

However, problems arise when the communications that are being shared are incomplete or incorrect. When ‘bad’ messages are drummed into our heads, at first we feel what the psychologists call ‘cognitive dissonance’. Either we don’t understand the message, or perhaps it challenges our concepts of what is true and false, or right and wrong. Either way, it does get through to us straight away.

Instead, the message slowly penetrates our belief systems and understanding over time, after about the third repetition in marketing campaigns.

While we won’t fully convert after the three messages, it has been proven that we do begin to accept the messages as being true or the reality of an existing problem that we simply have to come to terms with.

So, if it takes around three repetitions of a ‘bad’ marketing message to get stuck in our heads, this is the window of opportunity that business owners and marketers alike have to rectify mistakes. -Daniel Jess

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What it means to reconnect

I think it’s fair to say the harder we work, the less time we have for friends and family. It’s the dilemma that anybody can face in their life at some point, whether you’re an architect, a business owner or a professional cleaner. After all, there are only so many hours in a day.

There are numerous relationship and productivity problems attributed to spending less time with loved ones, but we’re not going to get into that here.

What I want to talk about is the wonderful feeling you can get by reconnecting with those closest to you.

Tonight was the first night in about 8 months where I had the opportunity to just sit and think, without having to worry about getting something done on time, or returning an email, or cleaning the dishes. I sat on my balcony overlooking the Brisbane River and just thought to myself.

I realised that it had been months since I spoke to my best friends, many weeks since I saw my family and even longer since I took a holiday to unwind. I thought to myself, “How could I let my loved ones stay so far out of reach from me”?

I felt like an unkind soul with hermit tendencies. Not exactly the kind of imagery that conjures up the happy-go-lucky person I strive to be.

So I sent a number of SMS text messages out to people I loved and cherished, just to ask how they were going. I didn’t expect many replies, especially since we hadn’t talked in some time.

Every single person wrote me back within an hour.

The things they told me and by reminding me that they missed me were so uplifting, I couldn’t help but call them. I dialled numbers and spoke to friends and family I hadn’t talked to in ages.

I felt full, relieved and unashamed. Being able to share their stories of the past few months, and mine, was so very nice and special.

The feeling of reconnecting with someone you haven’t spoken to in ages is brilliant. It’s so revitalising.

This is true for corporate communications too. Why lose touch with your customers when it feels to good to reconnect with them regularly? -Daniel Jess          Daniel Jess and Associates Corporate Communications

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How to get your first client

Perhaps you have just started a new business or maybe you have just launched a new product. Either way, there will come a time when you ask yourself, ‘How will I get my first client?’. Thankfully, it is easier than you think.

The first trick is to understand precisely what it is that you wish to sell. Learn your product or service inside-out, sleep with it, think about it philosophically, embrace it daily for a week. If you don’t understand the product or service in a week after living with it 24/7, then you shouldn’t sell it.

I need more clients for my business

Once you know your product/service well, then make sure everyone around you understands it. Tell your friends, your family and people you randomly meet at the supermarket. Leave no stone unturned in telling the world about your exciting new adventure.

The really lucky people get their first sale at this point, either directly or by referral. The rest of us have to keep working away for a bit.

One of the key points of being successful in these early stages is being able to ask someone to buy your stuff. It sounds easy, until you have to do it. Asking someone to spend money on you or your product is like ripping off a bandaid. It’s painful, but if you do it quickly at the end of a good conversation, it’s over in a moment and the worst thing that can happen is a slight tingle, while you wait for their response. They will only really say yes or no, what do you have to lose?

If you still don’t get a sale from your first round of telling friends and family, consider getting your best friend to have lunch with you with a view to stealing their contacts base. Get them to tell everyone they know about your product/service.

If you still don’t succeed, start doing what I call ‘real marketing’ and begin with a press release and letter that you send to every person you can get an email and postal address for. Then, after 3 days of them having that information, call them up and have a chat.

Another great idea is to join a networking group and attend regularly. Conservative types love spending their hard-earned cash with people they know and trust, so why not put yourself in front of them and get their cash! -Daniel Jess

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Harvard University Courses

Thinking of studying marketing, media or public relations abroad? Try Harvard University in the USA. Getting a VISA isn’t so easy, but their business courses remain the best in the world:

http://coursecatalog.harvard.edu/icb/icb.do

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How to talk to anybody

It’s not uncommon for us to receive a request from a high-ranking executive wanting to be more effective at networking events. It seems that no matter where a person’s career takes them, there are always challenges and boundaries to overcome when meeting someone for the first time.

Here are my tips for training yourself into a position to talk to anybody.

  1. Firstly, make yourself available. Don’t think that spending the first half hour in the corner of the room sipping champagne will set you up for success. The best time to meet someone new is before they get busy meeting someone else.
  2. Don’t smile straight away. Get their eye contact, pause for a very brief moment, then smile and say hello. This ‘considered’ smile tells the person they’re not just another number receiving a forced, showy smile. Leave your fake smiles at home.
  3. After you say hello and ask how they are, don’t make the first question you ask “What do you do for work?”. Personally it annoys me to feel obligated to explain my position straight up. It makes the conversation about what our jobs are without developing a personal relationship first. But don’t just take my word for it. As a rule, top level executives don’t generally make this the focus of their conversation. Lower level workers do. Which type of worker would you rather be perceived as?
  4. Make the conversation about the other person. Be the one asking questions. Keep the conversation flowing. Be a leader and listen intently.
  5. When you finally do get to the point where you need to explain what you do and who you work for, keep your answer very short. Get this information across in as few words as possible, then steer the conversation back to your new buddy.
  6. When a topic of personal importance arises, let them talk about it, but only if it doesn’t bring the mood of the conversation down. If your new buddy speaks negatively for a prolonged period, either recover the conversation or get out before it’s too late. A positive environment and positive people are who you should target.
  7. When it comes to eye contact, it is considered entirely appropriate for a woman to give another woman absolute and unbroken contact, or even for a woman to give a man this contact, but for a man to give a woman the same treatment could result in unwanted feelings of advancement. It’s primitive, but for some reason this is still the case, even in 2011! Further, men should only give other men intermittent eye contact throughout.
  8. Finally, when it comes to shaking hands and parting, thank the person for a great chat, give them a firm handshake or gently touch their shoulder/upper arm in parting. Do not linger when touching a person unless it’s a handshake.
  9. Always give eye contact when saying hello and goodbye.

Above all – if someone you meet could make a truly useful contribution to your friendship or work circles, then follow up. Get their business card and write some notes about important things they told you, like their wife is a Doctor etc. Put these notes in a file for that person for use later. Send them an email, write them a snail mail letter……. show them that you like catching up and hint that you should do it again soon when they have time.

Happy networking! -Daniel Jess

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Communication changes: The 3 Day Dating Rule

The traditional “wait three days before contacting your date” rule has officially been debunked.

With improved communications technologies and changes in the way we live and associate with each other, we are apparently now much more impatient and are only willing to wait on average one and a half days to hear back from a date.Love Communication Daniel Jess & AssociateLove Communication Daniel Jess & Associate

This does make sense since we take our mobile phones with us everywhere, most of us access email at least once a day and we still have the traditional landline phones. With a multiplicity of contact possibilities, no wonder we’re all impatient.

The problem is – just how impatient is your potential beau?

So, if you’ve just been on a date with someone and you’re keen to take things further, don’t leave it longer than 1.5 days or you might just lose out to someone else!

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The eight demand states in marketing

There are eight main demand states in marketing.Daniel Jess & Associates, Strategic Communications

These are:

  1. Negative demand – where consumers dislike the product so much that they might even pay a fee to avoid it
  2. Nonexistent demand – where consumers might not have knowledge of the product or where it might not interest them
  3. Latent demand – consumers have a shared need that is strong, a need that isn’t currently satisfied by any existing product
  4. Declining demand – product sales decline as customers choose to buy less units
  5. Irregular demand – purchases vary with seasons, months, days or years
  6. Full demand – the products being offered are meeting the consumer’s needs and as a result they are being bought into the marketplace at a steady rate
  7. Overfull demand – basically a situation where demand can’t meet supply, more people want the products or services, but there just aren’t enough to go around
  8. Unwholesome demand – this isn’t usual for most businesses, however this type of demand occurs in a situation where consumers are drawn to products or services that have negative or undesirable social consequences.

Which of these categories defines your current sales situation? If you answer anything other than number 6, then you need to consider getting help before it’s too late.

Re-aligning your products, services, business and marketing plans isn’t as hard as you think. It’s what we do best. – Todd Wilkinson, Associate.

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How QANTAS could fix their problem with minimal output

I used to love reading the Sunday papers but lately all I read is bad news from QANTAS – my personally preferred airline for domestic travel.

It seems that QANTAS bosses themselves don’t even know what can or needs to be done to resolve the current union disputes that are resulting in continued (and ridiculous) upsets to thousands of loyal travelers Australia-wide.

What a debarcle. This has been going on for months and is forecast to go on… for… more months? Did I just read that right?

If push comes to shove between QANTAS and the unions, then we are possibly witnessing the first stages of the collapse of a huge airline that was set to make expansions into Asia in the coming years.

How can a company go so quickly from launching international news about its wonderful plans for corporate expansion, to being criticised by unions, employees, the media, its customers and even the Prime Minister herself? What is going on here?

While I understand that QANTAS is Australia’s premium domestic airline and like any company it can encounter problems, disputes and even strikes over employment conditions. However, it seems that for QANTAS and these three employee unions it’s simply too easy to throw it into the ‘too hard’ basket.

I’d like to put the idea out there that perhaps QANTAS needs an internal check on its true values of all its customers. Is shutting down all of these flights and prolonging the current industrial action the way to move forward?

Ask yourself, does QANTAS encompass the reality of its slogan ‘Spirit of Australia’?

If I were on QANTAS’s crisis management team, I’d have pushed harder than Goliath to get all the ‘big bosses’ to sit together and sort their petty arguments out over the space of a single day.

It’s not that difficult to make decisions! -Daniel Jess, AIMM.

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